TikTok has transformed from a youth entertainment platform into one of the most powerful marketing and commerce channels in Southeast Asia. In Malaysia, Indonesia, and Singapore, TikTok is no longer just a place to scroll, it is where consumers discover products, trust influencers, and make purchases instantly.
For brands in 2025, ignoring TikTok is the equivalent of ignoring television in the 90s or Facebook in the early 2010s. Here’s why your business needs to act now.
TikTok’s Unstoppable Growth in Southeast Asia
- Malaysia: Over 20 million users, with TikTok Shop rapidly expanding as one of the top e-commerce platforms.
- Indonesia: TikTok has become a shopping powerhouse, where influencer-led livestreams drive daily product sales.
- Singapore: Even premium brands are using TikTok to connect with younger audiences and affluent consumers.
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Peter Bowman
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Creative approach to every project
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